YOU

BE

YOU

TY

YOU

YOU

YOU

YOU

 

Beauty is not a static standard, some preconceived, globally-acknowledged bar that once reached, earns you your “beauty wings.” No, on the contrary, beauty takes many forms. It's an idea, a feeling, a sense of satisfaction, of empowerment. It's gratification meets compassion, emotion meets feeling, biology meets chemistry. It's an energy that knows no bounds. It’s vivacity and vitality. It's glamour, charm, flamboyance, and confidence. It's so powerful, so intoxicating, that despite its omnipresence, even a glimpse of it can leave you breathless.

 

It’s that pervasive energy, that dynamic, capricious fluidity, constantly shifting and evolving, that personification of humanity, of YOU, that we can't help but see as no coincidence. Beauty is in each and every one of you. You know it, I know it, we all know it. So, we just did it - we put the YOU in beauty.

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